Search Engine Marketing is the process of promoting your website’s pages, posts, images, or videos through search engines such as Google, Bing, MSN, Yahoo etc. There are multiple ways to gain exposure from the search engines’ search results. The two main ways are called “organic” and “Paid” search marketing. The Organic method is free, users will submit their site and play the ranking game to earn exposure. The Paid method allows users to place bids on keywords with specific engines like Google or Bing, it’s an auction style setting that offers high risk, high reward marketing exposure.
Viral Optimized will help you learn the difference between the two including methods that are used to promote retail vs. service based business, local or national etc. Most of myths and content that you read about online lead users to believe that there’s a magical method to promoting and earning the top spot on a search engine such as Google. The truth is THERE ARE NO TRICKS to SEO. There are a series of things that search engines appreciate and things they dislike. Typically the argument is to create content that becomes searchable with clear keywords, descriptions, titles etc. Search engines function using an automated system that basically determines which website will go first and then last in a set of search results based on the person searching, their location, search history, and the term(s) they searched.